Custom Car Wash LED sign content is the most effective.
The car wash industry is more competitive than ever. Attracting new customers while retaining current customers is critical to your success. If you employ the use of an LED sign, don’t ignore the most powerful marketing tool at your disposal. Using effective custom car wash content on your digital signage can give your car wash the competitive advantage.
A car wash can build credibility through effective branding. Make sure to use your brand in all of your marketing efforts. Generic LED sign content makes a car wash blend into the rest. Custom branded content is much easier for a passerby to remember. Custom LED sign content is not only easier to recall but enables your car wash to stand out.
Consistently using your brand helps customers see you as a solid dependable business. Consistent use of your brand in your marketing efforts creates a loyal customer and instills more trust in your car wash business.
Here are examples of great LED car wash sign content that demonstrates effective brand consistency.
Loyalty and Trust = Repeat Customers
A consistent message makes your business easier to remember. Other businesses using generic content on their signs all blend together and the message is easily forgotten or even ignored. A consistent unique message that follows your guidelines creates brand awareness. This brand awareness is strengthened even further when you use similar messaging in your other marketing efforts. For example, when the direct mailer or flyer you recently circulated, has the same graphic look and feel as your sign does, you stand out by being much easier to remember than the guys who don’t.
Generic content communicates a perception of lower value. Custom content and consistent messaging add greater perceived value to what your business has to offer.
Reap the benefits of brand consistency by using custom content in all or your marketing efforts. Be sure to do it in all your marketing efforts, print, web, and including on your sign.